But First Coffee Philippines Menu Prices 2026
If you’re planning a coffee run, this guide breaks down the latest But First Coffee Philippines menu prices so you know what to expect before you order whether you’re walking into a branch, picking up, or ordering through a delivery app.
But First, Coffee is a homegrown Filipino cafe brand built around affordable espresso drinks, brewed coffee, matcha, and milk-based beverages, with a menu that leans heavily on iced and shareable formats like 500ml jars and 1-liter concentrates. It’s the kind of place regulars treat as a daily coffee stop rather than a sit-down cafe experience, and the menu is priced to match that habit.
Updated Menu Prices
Signature Espresso Drinks
| Menu Item | Size/Variant | Price |
|---|---|---|
| Americano | Regular | from ₱110 |
| Americano | Jar | ₱185 |
| Americano | 1L Concentrate | ₱490 |
| Cafe Latte | Regular | from ₱130 |
| Cafe Latte | Jar | from ₱205 |
| Cafe Latte | 1L Concentrate | from ₱520 |
| Spanish Latte | Regular | from ₱130 |
| Spanish Latte | Jar | from ₱205 |
| Spanish Latte | 1L Concentrate | ₱520 |
| Caramel Macchiato | Regular | from ₱130 |
| Caramel Macchiato | Jar | from ₱205 |
| Salted Caramel Latte | Regular | from ₱130 |
| Butterscotch Latte | Regular | from ₱130 |
| Mocha | Regular | from ₱130 |
| White Mocha | Regular | from ₱130 |
Brewed Coffee
| Menu Item | Size/Variant | Price |
|---|---|---|
| Brewed Coffee | Regular | from ₱65 |
| Brewed Coffee | Jar | ₱135 |
| Brewed Coffee | 1L Concentrate | ₱250 |
| Vietnamese | Regular | from ₱75 |
| Vietnamese | Jar | ₱145 |
| Vietnamese | 1L Concentrate | ₱270 |
| Sweetened | Regular | from ₱95 |
| Hazelnut | Regular | from ₱95 |
Matcha Series
| Menu Item | Size/Variant | Price |
|---|---|---|
| Matcha Latte | Regular | from ₱130 |
| Matcha Latte | Jar | from ₱205 |
| Matcha Latte | 1L Concentrate | from ₱570 |
| Matcha Strawberry | Regular | from ₱130 |
| Dirty Matcha | Regular | from ₱130 |
Milky Series
| Menu Item | Size/Variant | Price |
|---|---|---|
| Milky Caramel | Regular | from ₱110 |
| Milky Butterscotch | Regular | from ₱110 |
| Milky Chocolate | Regular | from ₱110 |
| Milky Salted Caramel | Regular | from ₱110 |
Auro Chocolate Series
| Menu Item | Size/Variant | Price |
|---|---|---|
| Auro Chocolate | Regular | from ₱130 |
| Auro Chocolate | Jar | from ₱225 |
| Auro Butterscotch | Regular | from ₱130 |
| Auro Espresso | Regular | from ₱130 |
| Auro Strawberry | Regular | from ₱130 |
Sip ‘N Save (Budget Iced Drinks)
| Menu Item | Price |
|---|---|
| Brown Sugar Coffee | ₱69 |
| Iced Chocolate Coffee | ₱69 |
| Strawberry Milk | ₱69 |
| Iced Caramel Coffee | ₱69 |
| Brown Sugar Milk | ₱69 |
Ice Blended Drinks (16oz)
| Menu Item | Price |
|---|---|
| Salted Caramel Ice Blended | ₱175 |
| Mocha Ice Blended | ₱175 |
| Butterscotch Ice Blended | ₱175 |
| Strawberry Ice Blended | ₱175 |
| Matcha Ice Blended | ₱175 |
| Triple Treat Ice Blended | ₱490 |
Pastries
| Menu Item | Price |
|---|---|
| Chocolate Chip Cookie (1pc) | ₱48 |
| Blueberry Cheesecake | ₱240 |
| Chocolate Croissant | ₱205 |
| Caramel Croissant | ₱280 |
| Lotus Biscoff Sliced Cake | ₱220 |
Add-Ons
| Menu Item | Price |
|---|---|
| Condensed Milk / Full Milk | ₱30 |
| Espresso Shot | ₱40 |
| Matcha Powder | ₱40 |
| Strawberry Puree | ₱40 |
| Oat Milk | ₱50 |
Prices may vary by branch, drink size, delivery platform (foodpanda, GrabFood), and ongoing promos. Many items are listed as “from” prices since the final cost depends on the size or add-ins selected.
About But First, Coffee Philippines
But First, Coffee started in 2020, when founder Anna Magalona-Go began offering free coffee delivery around Metro Manila during the pandemic lockdowns, before turning it into a paid, then franchised, business. What began as a small kiosk operation has since grown into one of the country’s fastest-expanding homegrown cafe chains, now with over 250 branches nationwide.
The brand has stuck to a simple positioning: keep coffee accessible without sacrificing flavor. That’s reflected in the menu structure, which pairs regular-sized drinks with jar and 1-liter concentrate options a format that lets office groups, families, or anyone hosting a gathering buy coffee in bulk rather than ordering multiple single cups.
Popular Items to Try
- Vietnamese Coffee — Brewed coffee with condensed milk, a favorite among customers who want something sweet, strong, and inexpensive.
- Spanish Latte — One of the most ordered espresso drinks on delivery apps, known for its creamy, slightly sweet profile.
- Caramel Macchiato — A go-to pick for those who like their espresso balanced with caramel sweetness.
- Matcha Latte — A smooth, non-coffee option for customers looking for something different from the usual espresso lineup.
- 1-Liter Concentrates — Practical for stocking the fridge at home or the office pantry, since they cost less per serving than ordering individual cups.
- Auro Series — Chocolate-based drinks made with Auro cacao, popular with customers who prefer dessert-like beverages over straight coffee.
Deals, Promos, and Discounts
But First, Coffee runs periodic app-only deals and delivery promos through platforms like foodpanda, along with rewards, points, and birthday perks through its own mobile app. Because promo periods and participating branches shift often, it’s best to check the official app, official Facebook page, or your nearest branch before placing an order if you’re hoping to catch a discount.
Price and Value for Money
Compared to bigger, more established cafe chains, But First, Coffee sits on the more affordable end brewed coffee starts under ₱70, and even the flavored espresso and matcha drinks stay under ₱150 for a regular size. The jar and 1-liter concentrate formats stretch the value further, since they work out cheaper per serving than buying several regular cups, which is likely why they’ve become a signature part of the brand rather than a side option.
Where the pricing gets less predictable is add-ons extra espresso shots, oat milk, or flavor syrups can add ₱30 to ₱50 on top of the base price, so a fully customized drink can end up costing noticeably more than the listed “from” price suggests.
Is But First Coffee Worth Trying?
For what it is a quick, budget-friendly coffee fix rather than a sit-down cafe experience But First, Coffee delivers on its core promise. The Vietnamese coffee and Sip ‘N Save lineup in particular get consistent mentions from customers as good value for the price, and the jar format has clearly resonated enough that the brand built its whole growth story around keeping coffee cheap without making it taste cheap.
Where it’s less consistent is store experience, and that’s largely a byproduct of how the brand grew: with over 250 branches run mostly through franchising, the look, feel, and even seating availability can differ quite a bit from one location to the next. Some branches lean into a proper cafe setup with seating and pastries; others are closer to a kiosk built for fast pickup and delivery orders.
If you’re after specialty, third-wave coffee, this isn’t that. But if you want a reliable, inexpensive daily coffee option especially one you can order in bulk for the office it’s easy to see why it’s grown as fast as it has.
Dining Experience and Service
Most But First, Coffee branches are set up for quick service takeout, pickup, and delivery are the norm, with dine-in seating available at some locations but not guaranteed at all of them. Since many stores are franchise-operated, the exact setup (seating, pastry selection, ambiance) can vary from branch to branch even within the same city.
Branches, Contact, and Opening Hours
Contact: Reach But First, Coffee through its official Facebook page, its rewards app, or by messaging the nearest branch directly.
Opening hours may vary by branch, so it is better to check the official branch page before visiting. Some delivery listings show specific hours like 9:00 AM–10:45 PM, but this shouldn’t be assumed as the standard schedule for every location.
| Day | Hours |
|---|---|
| Monday–Sunday | Varies by branch — check the nearest location’s page |
Services and Facilities
- Dine-in at select branches
- Takeout and pickup
- Delivery via foodpanda and GrabFood (availability varies by branch)
- But First, Coffee PH rewards app with points and birthday perks
- Jar and 1-liter concentrate options for bulk orders
- Pastries at select branches
- Drink customization through paid add-ons
